Marketing material

Standards: Clause 4.1

4.1. Information, whether disseminated directly by the RTO or on its behalf, is both accurate and factual, and:

a)  accurately represents the services it provides and the training products on its scope of registration;
b)  includes its RTO Code;
c)  refers to another person or organisation in its marketing material only if the consent of that person or organisation has been obtained;
d)  uses the NRT Logo only in accordance with the conditions of use specified in Schedule 4;
e)  makes clear where a third party is recruiting prospective learners for the RTO on its behalf;
f) distinguishes where it is delivering training and assessment on behalf of another RTO or where training and assessment is being delivered on its behalf by a third party;
g)  distinguishes between nationally recognised training and assessment leading to the issuance of AQF certification documentation from any other training or assessment delivered by the RTO;
h)  includes the code and title of any training product, as published on the National Register, referred to in that information;
i)   only advertises or markets a non-current training product while it remains on  the RTO’s scope of registration;
j) only advertises or markets that a training product it delivers will enable learners to obtain a licensed or regulated outcome where this has been confirmed by the industry regulator in the jurisdiction in which it is being advertised;
k)  includes details about any VET FEE-HELP, government funded subsidy or other financial support arrangements associated with the RTO’s provision of training and assessment; and

l)   does not guarantee that:
i) a learner will successfully complete a training product on its scope of registration; or
ii)   a training product can be completed in a manner which does not meet the requirements of Clause 1.1 and 1.2; or
iii)  a learner will obtain a particular employment outcome where this is outside the control of the RTO.

Related documents and links

ASQA Fact sheet – marketing
NRT logo specifications 2011
Standards for RTOs – Schedule 4
ASQA website: Marketing and branding in a third-party agreement
ASQA website: Marketing and enrolment for online learning

QCI considerations

Have you documented your process for ensuring marketing material is appropriate prior to publication?
If so, check that it covers:

• who checks and approves that marketing material is accurate before it is published
• what things are to be checked
• how to get permission to publish from an identifiable person in the material
• where out-of-date marketing material is archived and how long it is kept
• what happens to out-of-date printed marketing material.

Also check

• Information about a third party who is recruiting learners for your RTO is included in the marketing material used by that recruiter.
• Information about the supervising RTO is included if your RTO is delivering training/assessment under their scope.
• Accredited and non-accredited training is not included in the same marketing material as it has the potential to be misleading.
• Any government financial support associated with the training covered by the marketing material is outlined in the marketing material.